02 / E-commerce
Online stores designed aroundconversion and operations.
Selling online is more than uploading products and picking a theme. Customers need to trust your brand, understand what they're buying, and move through checkout without friction — while your team needs orders, inventory and fulfilment to flow without manual workarounds.
We build Shopify, WooCommerce and custom storefronts for jewellers, health brands, retailers and product businesses where the details matter: product presentation, variant logic, shipping rules, and the integrations that connect your store to how you actually operate.
- Discovery
- Product UX
- Checkout
- Operations
The problem
Where online stores lose sales
Traffic and ad spend mean nothing if product pages don't build trust, checkout creates doubt, or operations can't keep up with orders.
01
Product pages don't convert
Generic layouts, weak imagery and missing details leave customers uncertain. For considered purchases — jewellery, supplements, specialty goods — that uncertainty kills sales.
02
Cart abandonment is high
Unexpected shipping costs, clunky checkout, limited payment options and slow mobile performance all contribute. Each friction point loses a percentage of ready buyers.
03
The store doesn't reflect brand quality
A premium product in a template storefront undermines trust. Luxury and specialty brands need presentation that matches what they're selling.
04
Operations don't connect to the website
Orders sit in one system, inventory in another, customer data in a spreadsheet. Manual reconciliation wastes time and creates errors.
05
You're outgrowing your current platform
Basic theme setups work until they don't — custom product logic, B2B pricing, subscriptions or multi-channel selling expose limitations fast.
06
Search and discovery are weak
Poor site structure, thin product descriptions and missing schema markup mean customers who should find you organically don't.
07
Returns and support create friction
Unclear policies, no order tracking and disconnected customer communication erode repeat purchase potential.
08
Marketing tools aren't integrated
Email lists, retargeting pixels and CRM data that don't connect to purchase behaviour mean missed retention opportunities.
What we do
What we deliver
Store builds and improvements scoped to your catalogue, operations and growth stage — not a one-size theme install.
- 01
Shopify development
Custom theme work, app integrations and storefront experiences on Shopify — from launch stores to refined luxury presentations.
- 02
WooCommerce development
Flexible WordPress-based stores for businesses that want ownership, custom product logic or complex catalogue structures.
- 03
Custom storefronts
Headless or bespoke e-commerce when off-the-shelf platforms don't fit your product model or integration requirements.
- 04
Product page design
Layouts that showcase variants, specifications, trust signals and social proof — tailored to how your customers evaluate purchases.
- 05
Checkout optimisation
Streamlined checkout flows, express payment options and mobile-first purchase paths that reduce abandonment.
- 06
Catalogue & variant management
Product structures, collections, filters and variant logic set up for clarity — for customers and your team.
- 07
Shipping & tax configuration
Rules for zones, rates, free shipping thresholds and tax handling configured correctly from the start.
- 08
Payment gateway setup
Stripe, Razorpay, PayPal and regional payment methods integrated and tested across devices.
- 09
Inventory & order integrations
Connections between your store, warehouse tools, accounting software and fulfilment partners.
- 10
Customer accounts & portals
Order history, saved addresses, wishlists and account management that support repeat purchase.
- 11
E-commerce SEO foundations
Product schema, clean URL structures, category architecture and on-page optimisation for discoverability.
- 12
Analytics & conversion tracking
E-commerce events, funnel reporting and integration with Google Analytics, Meta Pixel and email platforms.
Approach
How we build stores that sell
01
Understand the business
Product catalogue, margins, fulfilment model, customer profile and current pain points — before recommending a platform.
02
Map the buying journey
From discovery to repeat purchase — identifying friction points and priorities for the first release.
03
Choose the right platform
Shopify, WooCommerce or custom — based on product complexity, team capability and integration needs.
04
Design product experiences
Category pages, product templates and checkout flows designed for your specific catalogue and customer behaviour.
05
Build & integrate
Development, payment setup, shipping rules, app integrations and operational connections implemented and tested.
06
Populate & QA
Product data, imagery guidelines and full purchase flow testing across devices and payment methods.
07
Launch & measure
Go-live with tracking in place — then monitor conversion, abandonment and operational flow to guide improvements.
Journey
An online store is more than a catalogue.
01
Discovery
How customers find you — search, social, ads or direct. Your store needs to meet them with the right landing experience and clear category paths.
02
Product
The moment of evaluation — imagery, descriptions, reviews, variants and trust signals that answer questions before they're asked.
03
Decision
Pricing clarity, availability, delivery estimates and return policies that remove the last doubts before adding to cart.
04
Checkout
A fast, trustworthy payment experience with minimal steps, familiar payment options and clear order confirmation.
05
Fulfilment
Order processing, shipping notifications and tracking that set expectations and reduce support enquiries.
06
Retention
Post-purchase email, account experiences and re-engagement that turn one-time buyers into repeat customers.
Who it's for
Built for product businesses
Luxury & jewellery brands
High-trust product presentation with enquiry paths for considered purchases alongside direct e-commerce.
Health & wellness retailers
Compliant product pages, subscription logic and operational workflows for growing supplement and wellness brands.
Specialty retail
Businesses with complex variants, custom products or niche catalogues that generic themes can't handle well.
Brands launching online
First store builds with the foundations to scale — not a setup you'll need to rebuild in six months.
Stores ready to upgrade
Existing e-commerce that needs better conversion, cleaner operations or a platform migration.
Technology
Platforms & tools
We work across the major e-commerce platforms and integrate with the tools your business already uses.
- Shopify
- WooCommerce
- WordPress
- Next.js
- React
- Node.js
- Stripe
- Zapier
- Make
Related work
Projects in this space
Luxury E-commerce
Primo Diamonds
Bespoke engagement ring e-commerce for a Hatton Garden jeweller — Shopify storefront focused on discovery, consultation and conversion.
VIEW CASE STUDY
E-commerce & Growth
PureLabs RX
WooCommerce storefront for research-grade peptides — product discovery, COA trust signals and conversion-focused shopping flows.
VIEW CASE STUDYFAQ
Common questions
Let's build something
Let's build a store that sells and scales.
Share your product catalogue and goals — we'll recommend the right platform, scope and timeline.